Radio Spot #1 (MP3)
Radio Spot #2 (MP3)

 
 

Pep Talk #1 (Click To View)
Pep Talk #2
Pep Talk #3
Pep Talk #4

 
 

Micro-Site Page

 
  Featured Project :: NuHair :: Coach O'Hare "Keep Your Head in the Game"
The Black Box Studio was asked to create a memorable radio spot for NuHair Products, that would both drive sales and create a brand awareness through a unique personality. NuHair is an all natural hair regrowth system, offered as a successful alternative to Rogain without all the unwanted side effects. The target demographic was men 35-55 and regular sports talk radio listeners. The Black Box Studio created a persona to give helpful advice for men looking to "Keep Their Head In The Game". Coach O'Hare is a strangely familiar coach character, that shows up in the most unusual situations to give you advice on stopping hair loss and getting your hair back and ready for game time. 2 (30 sec) radio spots were created and a small micro-site was produced to house a pair of extensions to the Coach O'Hare campaign, through short pep talks.
 
     
 

What our clients have to say...

"I have had the pleasure and success of working with Douglas Deibel and Scott Ballard of The Black Box Studio on several strategic design projects in the past few years. I was managing the Natrol brand as Vice President, Marketing, when we initiated our relationship. The Black Box Studio came highly recommended by our acquisition partner, MRI, in the sports nutrition field.

In the highly competitive and crowded nutritional supplement category, we had the challenging task to better differentiate the brand with limited marketing funds. The Natrol brand's target is health conscious females, the primary decision maker for nutritional supplement purchases. For each project that I worked with Douglas and Scott, I have been amazed and delighted how on target they are when they return with their first presentation. Their work is so well-thought out; it's clear they understand the brand's strategic issues; and they find powerful, evocative solutions. I appreciate the broad range of targeted creative solutions that they initially deliver. I must say that I have always seen a clear knock-out winner in that first presentation so the projects move swiftly to completion. My background is CPG brands in Fortune 500 companies on the East Coast where I have worked with some of the top design firms in NYC. Douglas and Scott are a powerful duo. There is so much outstanding strategic thinking and creative talent packed in these two individuals. They can craft powerful, targeted messages to speak to any demo.

I highly recommend The Black Box Studio, particularly for very challenging assignments in crowded categories."
— Christine Kurjanowicz :: Beyond Marketing, Strategic Consultant

"I have worked with other agencies and designers in the past. By far, Scott and BlackBox have and continue to produce beyond our expectations and at a much higher level than any agency or freelancer I've worked with. I highly recommend BlackBox to anyone company that wants results, value, integrity, and creativity. Their work speaks volumes and translates into the bottom line."
— Harun Simbirdi :: CEO, Natrol

"Scott and Douglas are exceptionally talented art directors with the Black Box Studios. I have worked with Scott for about 9 years in different relationships. Scott lead the in house advertising and design team and for us at SportPharma and Promax Nutrition where he developed a number of successful advertising campaigns and major packaging projects. Since he and partner Douglas Deibel founded Black Box Studios, Scott has developed several outstanding advertising campaigns for the companies I have been associated with and designed the packaging and marketing collateral for Excel Performance Sciences. I highly recommend Scott and the Black Box Studios to anyone looking for outstanding creative work."
— Mike Walls :: Founder & President , Excel Performance Sciences

The Black Box Studio has worked on several creative projects for the Natrol brand including a website re-design for Natrol.com and an interactive ad campaign targeting females 40+ years old who are interested in a nutrition program specifically designed to meet their needs. From concept to execution on both projects, Scott and Doug carefully reviewed the creative brief, listened to the business concerns associated with the brand, and ultimately provided a range of concepts that would attract the 40+ female consumer. They are a research driven creative team that reviews the competition and delivers a final product that is impactful with a point of difference.
— Lisa Sheppard :: Director of Marketing, Natrol

 

 
 
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