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NATROL’S NEW “QUEST” HELPS SOLVE THE
DIETARY SUPPLEMENT PUZZLE
Natrol’s New “Quest To Be Your Best” Integrated Marketing Campaign Re-Brands The Company As An Educational, Informative Resource On Dietary Supplements
Award-Winning Design Firm, The Black Box Studio, Created Natrol’s New Web Site And Complementary Collateral Featuring A Consumer-Friendly “Quest To Be Your Best” Quiz. |
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CHATSWORTH, CA; April 16, 2008 — With a plethora of information available about nutritional supplements, both credible and not, many consumers may be more confused than ever regarding what supplements they should be taking…not to mention, how, when, and why.
As a trusted provider with a twenty-five-year history of offering high-quality nutraceuticals, including clinically tested and science-based products, Natrol is on a mission to educate consumers about natural solutions that can support physical and mental health issues related to aging, gender, and specific conditions. To further this mission, Natrol, Inc. -- a premier marketer, manufacturer, and distributor of nationally branded nutritional products -- has launched a new branding campaign, designed to provide consumers with credible information on dietary supplements, as well as customized solutions to help consumers improve their health and well being.
Based on a “personal quest” theme, Natrol’s new integrated marketing campaign repositions the brand as an educational resource for consumers, and even for retailers, healthcare providers, media, and other interested audiences. In creating the campaign, Natrol enlisted the talents of the award-winning design firm The Black Box Studio.
Central to Natrol’s Quest campaign is the re-design of its Web site (www.Natrol.com), featuring a new, interactive consumer quiz, called Begin The Quest To Be Your Best. Consumers seeking health information online can take Natrol’s Quest To Be Your Best quiz that asks some quick questions in the following seven categories: digestive health, heart health, immune health, mood (anti-stress) health, healthy joints, healthy sleep, and healthy weight. With a simple three-step process that takes mere minutes, consumers who take the quiz will receive valuable information about products that can help them be their very best.
According to Wayne M. Bos, Natrol’s President and CEO, “Many people want to be proactive about their health…that’s why Natrol launched The Quest To Be Your Best campaign to help empower consumers in making decisions related to their physical and mental well-being. So far, the reaction to Natrol’s Quest campaign has been very positive, and Natrol.com is receiving more visitors who are taking the new online quiz.”
In addition to the Quest quiz, Natrol’s new campaign includes the following elements:
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- Informative Icons – The Black Box Studio re-designed Natrol’s on-pack icons to help consumers more easily identify the product’s health category, such as digestive health, heart health, immune health, mood (anti-stress) health, healthy joints, healthy sleep, and healthy weight;
- Creative Collateral – Natrol’s new print pieces, produced by The Black Box Studio, include brand and product advertisements, coupons (FSIs) offering consumer discounts, brochures for retailers and for direct mail to consumers (via Natrol’s Nutrition Club members), sell sheets for Natrol’s distributors and sales representatives, and in-store displays and merchandising tools such as “shelf talkers” for retailers; and,
- “Planet-Friendly” Packaging – Natrol will soon announce plans for the next step in its re-branding campaign--new environmentally sound packaging innovations for all products across the Natrol brand.
For more information on Natrol, interested persons can go to www.Natrol.com, or call 1-800-2-NATROL (1-800-262-8765). For more information on The Black Box Studio call 916-601-2363. |
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